K-WULF 101.5 & 101.7 Radio Branding

Starting with a hand-drawn wolf illustration, I created the brand identity for K-WULF 101.5 and later expanded it to 101.7. Inspired by the client’s vision of a mascot that adults would want to party with and kids would want as a stuffed animal, the project included logo design, character development, and two billboard campaigns that gave the station a fun, memorable personality.

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