BeatsFest | Brand Identity & Visual Style Guide

This 13-page brand style guide was developed for BeatsFest, a modern music streaming platform targeting Gen Z audiences. I created a bold, energetic visual identity featuring electric cyan, hyper magenta, custom logo design, and contemporary typography to reflect the brand’s vibrant, tech-forward personality. The project combines competitor research, brand strategy, logo development, color theory, typography, and visual guidelines into a cohesive brand identity system. Designed using Adobe Illustrator and InDesign, the guide demonstrates my ability to transform a brand concept into a consistent, recognizable visual experience across print and digital platforms.